| Rival of Ilie and Jimmy | 23 |
| Rival of Ivan and Andre | 23 |
| Rival of Jay | 12 |
| Rival of Jimmy and Bjorn | 24 |
| Rival of Jockey | 15 |
| Rival of Jonas Salk | 19 |
| Rival of Joy | 12 |
| Rival of JVC | 12 |
| Rival of JVC and Panasonic | 26 |
| Rival of JVC or Hitachi | 23 |
| Rival of Karloff | 16 |
| Rival of Klein | 14 |
| Rival of LA | 11 |
| Rival of LAD and ARI | 20 |
| Rival of Lafayette | 18 |
| Rival of Lands' End | 23 |
| Rival of Las Vegas | 18 |
| Rival of Laver and Nastase | 26 |
| Rival of Lee and Jack | 21 |
| Rival of Lendl and Becker | 25 |
| Rival of Lennox and Carrier | 27 |
| Rival of Leonardo | 17 |
| Rival of Leto | 13 |
| Rival of Lexus | 14 |
| Rival of Lincoln | 16 |
| Rival of long standing | 22 |
| Rival of M-G-M | 14 |
| Rival of Maltin | 15 |
| Rival of Martina | 16 |
| Rival of Martina and Chris | 26 |
| Rival of Mary and Max | 21 |
| Rival of Mary Kay | 17 |
| Rival of McEnroe and Connors | 28 |
| Rival of MGM | 12 |
| Rival of Montel | 15 |
| Rival of Mozart | 15 |
| Rival of Nadia | 14 |
| Rival of Nair | 13 |
| Rival of Nancy and Tonya | 24 |
| Rival of Neet | 13 |
| Rival of Neiman's | 21 |
| Rival of Nike | 13 |
| Rival of Octavian | 17 |
| Rival of Old El Paso | 20 |
| Rival of Ole Miss | 17 |
| Rival of Olga at the 1976 Olympics | 34 |
| Rival of Oprah | 14 |
| Rival of Pan Am | 15 |
| Rival of Paris | 14 |
| Rival of Peter Pan | 18 |
| Rival of Peter Pan or Skippy | 28 |
| Rival of Peyton | 15 |
| Rival of Phil and Ernie | 23 |
| Rival of Phil and Sally | 23 |
| Rival of Philips | 16 |
| Rival of Phillips 66 | 20 |
| Rival of Pisa and Venice | 24 |
| Rival of PlayStation 3 | 22 |
| Rival of Pringles | 17 |
| Rival of Pringles made by Lay's | 35 |
| Rival of QVC | 12 |
| Rival of Rafael and Novak | 25 |
| Rival of Reach | 14 |
| Rival of Real Madrid | 20 |
| Rival of Rembrandt | 18 |
| Rival of Reuters | 16 |
| Rival of Revlon | 15 |
| Rival of Rival | 14 |
| Rival of Rizzuto | 16 |
| Rival of RMN in 1968 | 20 |
| Rival of Roach in early film comedy | 35 |
| Rival of Robert Oppenheimer | 27 |
| Rival of Rome | 13 |
| Rival of Rory | 13 |
| Rival of S.M.U. | 15 |
| Rival of Sally | 14 |
| Rival of Sam's Club | 23 |
| Rival of Scipio | 15 |
| Rival of Sinclair and Sunoco | 28 |
| Rival of Skippy | 15 |
| Rival of Smell-O-Vision, in Hollywood | 37 |
| Rival of Smirnoff Ice | 21 |
| Rival of Sonicare | 17 |
| Rival of Sorenstam | 18 |
| Rival of Spade or Queen | 23 |
| Rival of Spalding and Wilson | 28 |
| Rival of Sparta | 15 |
| Rival of Sparta and Athens | 26 |
| Rival of Staples | 16 |
| Rival of Steffi | 15 |
| Rival of T.C.U. | 15 |
| Rival of Target | 15 |
| Rival of Terminix | 17 |
| Rival of Tesla | 14 |
| Rival of Tetley and Twinings | 28 |
| Rival of the A.F.T. | 19 |
| Rival of The Citadel | 20 |
| Rival of The Citadel: Abbr. | 27 |
| Rival of the past | 17 |
| Rival of the Small-Scale Experimental Machine | 45 |