| Big name in streaming | 21 |
| Big name in storytelling | 24 |
| Big name in storage | 19 |
| Big name in stock brokerages | 28 |
| Big name in stock brokerage | 27 |
| Big name in sticky notes | 24 |
| Big name in stickies | 20 |
| Big name in stereos | 19 |
| Big name in stereophones | 24 |
| Big name in stereo speakers | 27 |
| Big name in stereo cables | 25 |
| Big name in steelmaking | 23 |
| Big name in steel | 17 |
| Big name in steaks | 18 |
| Big name in stationery | 22 |
| Big name in spydom | 18 |
| Big name in spreadsheets | 24 |
| Big name in spreadsheet software | 32 |
| Big name in sportswear | 22 |
| Big name in sports trading cards | 32 |
| Big name in sports statistics | 29 |
| Big name in sports shoes | 24 |
| Big name in sports cards | 24 |
| Big name in sports ballcaps | 27 |
| Big name in sports apparel | 26 |
| Big name in sports | 18 |
| Big name in sporting goods | 26 |
| Big name in sport shirts | 24 |
| Big name in spongy toys | 23 |
| Big name in spirits | 19 |
| Big name in specialty coffees | 29 |
| Big name in speakers | 20 |
| Big name in Spanish drama | 25 |
| Big name in soy sauce | 21 |
| Big name in Southwest politics | 30 |
| Big name in soup mixes | 22 |
| Big name in sound systems | 25 |
| Big name in soul | 16 |
| Big name in sorcery | 19 |
| Big name in song rights | 23 |
| Big name in soft drinks | 23 |
| Big name in soft balls | 22 |
| Big name in snowmobiles | 23 |
| Big name in snowblowers | 23 |
| Big name in sneakers | 20 |
| Big name in snacks | 18 |
| Big name in snack cakes | 23 |
| Big name in smoothies | 21 |
| Big name in smooth jazz | 23 |
| Big name in small trucks | 24 |
| Big name in small trains | 24 |
| Big name in small swimwear | 26 |
| Big name in small swimsuits | 27 |
| Big name in small planes | 24 |
| Big name in small kitchen appliances | 36 |
| Big name in small construction | 30 |
| Big name in small bags | 22 |
| Big name in slush | 17 |
| Big name in slugging | 20 |
| Big name in slippers | 20 |
| Big name in sleepwear | 21 |
| Big name in sleep aids | 22 |
| Big name in slapstick | 21 |
| Big name in skydiving? | 22 |
| Big name in skintight swimwear | 30 |
| Big name in skin care products | 30 |
| Big name in skin care | 21 |
| Big name in skepticism | 22 |
| Big name in skating | 19 |
| Big name in skateboarding | 25 |
| Big name in siding | 18 |
| Big name in showerheads | 23 |
| Big name in shortening | 22 |
| Big name in shoestrings | 23 |
| Big name in shoes? | 18 |
| Big name in shoes | 17 |
| Big name in shirts | 18 |
| Big name in shipping | 20 |
| Big name in shaving | 19 |
| Big name in shades | 18 |
| Big name in sex research | 24 |
| Big name in set theory | 22 |
| Big name in set diagrams | 24 |
| Big name in servers | 19 |
| Big name in serigraphy | 22 |
| Big name in semiconductors | 26 |
| Big name in seeds | 17 |
| Big name in security systems | 28 |
| Big name in security | 20 |
| Big name in securities | 22 |
| Big name in seasonings | 22 |
| Big name in seafood chains | 26 |
| Big name in screens | 19 |
| Big name in Scotch whisky | 25 |
| Big name in Scotch whiskey | 26 |
| Big name in Scotch | 18 |
| Big name in scooters | 20 |
| Big name in sci-fi books | 24 |
| Big name in sci-fi | 18 |
| Big name in school supplies | 27 |